Day Out With The Kids

The team behind Day Out With the Kids (DOWTK) had an ambitious plan: becoming the “Tripadvisor/Airbnb” equivalent for families wishing to visit UK-based attractions with their children.

Designer Scott working alongside Phil Williams @PRWD spent the following weeks completing an initial round of desktop and mobile wireframes for key website areas, giving each user experience the time it deserved while tackling the issues raised by the research stage.

After presenting the wireframes to all parties involved to gather branding-, development-, and business-specific feedback, the designers completed the project by providing pixel-perfect final wireframes. They also prepared additional documents that defined the journey from a technical perspective, so developers could use the delivery document as a base for the build and the branding agency could map out the overall look and feel.