How Can We Improve Mobile Design?
Developers currently submit more than 1,000 apps to Apple’s App Store each day, with Apps losing over 77% of mobile users within the first three days it has never been more important to create lasting positive first impressions. With such a small time frame before user interest wanes, apps and websites need to create social interaction and a sense of user involvement to maximise levels of users retention, to do this UX design is key.
There are a vast number of useful techniques available to UX designers, and within this article I will explore what I consider the fundamentals of app design.
Accessibility is key when designing an app or mobile site. We tend to use mobile as it tends to be more convenient and faster than a desktop, with this in mind the same philosophy should be applied to mobile UX design. CTA’s (Call to actions) is the first step in creating a more accessible design, people need to know where to click unconsciously, by making elements apparent you take out the frustration and subconsciously making the customer stay.
Getting users on your side
Consider having your user on board as much as possible. For apps and mobile sites this isn’t as important but you always have to aim for having the long-term customer. When developing a wireframe or initial concept attempt to make the onboarding interactive, this is for two reasons, one so that it is remembered and secondly to create engagement with the user, a combination of both can make all the difference in creating a long-term relationship between users and your product.
People want information fast, a way of giving this to them is to develop a search function that is easily visible on each page and intelligent enough to account for misspellings.
Viability is vital to engage the customer and making them look for a navigation that should be there and that isn’t is quickly going to disengage the user.
Users like you and me have default knowledge to where the navigation should be and the action it should perform i.e drop down. Anything outside this default manual could potentially lose customers’ attention.
Take a look at Google, they have this section perfected, when you incorrectly use a word on its search function, straight away you get a corrected version. This feature is that developed that if you are anything like me you use it to check the spelling of words. Search functions for e-commerce is essential, having filters in place will maximise conversion rates by increasing the speed at which the user gets from A to B.
Efficiency is the best direction to go in when designing a mobile app or website. This is achieved by simplifying content. Nearly everything on an app or web page can be simplified whether it means changing its colours, fonts or font sizes. The importance of doing so is to ensure the user is not overwhelmed with too much information. UX designers should take into consideration the amount of space used on its interface, adding dividers lines and boxes for no reason takes up valuable space that could be used for a simple CTA.
Pay attention to what users do and not what they want, by analysing the behaviour of users you will discover the weaknesses in your UX design. The key to having a successful design is finding out what your user wants to use the product for, and without regular user testing you will only be guessing the answer. Testing ensures that the features you put in place are actually being used or interacted with. If not is there a point of having it there?
Time and money (slightly) need to be disregarded, the more testing on your UX designs will detract from what the user wants and what they do.